Ideally, a portal enables an enterprise to design sites and navigations that are based on the userвЂ™s needs, rather than an organizational structure that only makes sense internally.ДЄs the market for portals has matured, leading portal vendors have added broad feature sets that help enterprises create these user-centric digital experiences for web, mobile, social and connected devices.

Portals represent an early paradigm shift for enterprises online, which was to build websites that were customer-centric, rather than business-centric. Web Portals Are Transforming Into Digital Experience Platforms In order to realize the competitive advantages of portal platforms, companies are rethinking the value of these three strengths in todayвЂ™s multi-touchpoint context of digital customer experience. Modern portal platforms can play an important role in customer engagement, especially when they have been extended with new features such as content management systems or marketing automation. Personalization through a combination of biographical data (who they are) and behavioral data (what they did on the site) gives enterprises the ability to contextualize experiences, usually facilitated by a login process.An emphasis on consistency across digital touchpoints gives these united systems a shared look and feel on the front end.Integration capabilities allow organizations to unite systems and customer data on the back end.The three distinguishing strengths of portals - integration, consistency and personalization - are essential components of an increasingly important part of business today: digital customer experience. Clothing retail sites, for instance, can begin personalizing which products are displayed based on stored information from past visits, even if the user hasnвЂ™t created an account. This personalization can also extend to anonymous users. A new employee portal brings together these common services and applications into one place for your team to access, and can further customize the page based on department or role. Employees are frustrated when they have too many touchpoints that they need to jump between as part of their daily routine. For example, workplaces typically have multiple applications that their employees need to access, such as an application for recording time sheets, another for scheduling time off and a third for sending internal communications. The basic, uniting concept for each type of portal is personalized access, based on an assigned or assumed user role.

Portals could display selected content in order to provide a custom experience for users.Д®xamples of portals, particularly those that use a login experience, abound in most industries: In the face of the vast amount of information available online, the easiest way for the average user to discover information was through a human-curated content hub, known as a portal. The problem portals tried to solve in the early days of the internet was content discovery. Web Portals Are About Personalized Access

Web portal template